Kingston Lane Insider

Mastering the opening of an online script

Join Steve as he walks you through how to handle an opening of a call with an online lead with authority and influence.

The three part formula to mastering the opening:

  • Introduce – Let them know who you are
  • Acknowledge – Be very clear as to why you’re calling
  • Ask – End the intro with a question

Questions NOT to ask:

  • How are you?
  • How’s it going?
  • How are you doing today?
  • Are you busy?
  • I hope I didn’t catch you at a bad time…

Steve explains why you shouldn’t ask these questions in the audio above.


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