Podcast #61: The New Lead Quality with Steve Olson

In today’s podcast, you’ll hear Kingston Lane President, Steve Olson talk about one of his favorite subjects: lead generation. If you are fearing change, or hesitant about the new market updates, this is for you.

You’ll learn:

  • Why it’s not worth your time to call 80 leads if 20 are worth talking to.
  • How the true job of automation is to allow you to talk to leads who are ready to buy now, or in the near future.
  • How to transfer an emotion so the buyer is ready to work with you.

 

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