Podcast #17: Are your Leads Unqualified? The Secret is in the Copy

In this episode, Kingston Lane President, Steve Olson, gives his no-fail formula for creating advertising copy that creates not just leads – but qualified leads. 

He talks about:

  • How real estate can be a numbers game
  • Why some ads “work” but don’t create the results you’re looking for
  • The one, simple question you need to ask to create a killer ad

 As always, the best conversations happen on Instagram. Head over to Sharran, Steve and Kingston Lane’s accounts to discuss the episode. You can also TAG us + WIN special prizes!

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